Shopping Cart -

Your cart is currently empty.
Continue Shopping
This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
Pocketmags Digital Magazines
   You are currently viewing the Canada version of the site.
Would you like to switch to your local site?
Digital Subscriptions > Row360 > Issue 20 - Oct | Nov 2017 > Evolution


The Shimano Rowing Story

Row360 talks to Bram Van Dinther of Shimano about the company’s launch into rowing.

A stool needs three legs to stand’ or so the proverb goes. Already established in two sports - cycling and fishing - Shimano has long searched for a third sport to complete its stable.

The idea to enter rowing came from deep within the company’s Japanese headquarters explains Bram Van Dinther at their European headquarters on the High Tech Campus in Eindhoven, Netherlands. Previous attempts at a third sport; golf (until 2005) and snowboarding (until 2008) had for various reasons proven fruitless. Rowing appealed to the Shimano bosses on a number of fronts, Van Dinther tells me. “The company ethos is to promote health and happiness through the enjoyment of nature and the world around us. Rowing fits that perfectly.”

Purchase options below
Find the complete article and many more in this issue of Row360 - Issue 20 - Oct | Nov 2017
If you own the issue, Login to read the full article now.
Single Issue - Issue 20 - Oct | Nov 2017
Or 999 points
Annual Digital Subscription
Only $ 6.00 per issue
Or 3599 points

View Issues

About Row360

Welcome to Row360, the world’s only global, independent rowing magazine. Row360 brings you features from around the world, profiling the best athletes, coaches, and others from the whole rowing community – Olympic, adaptive, college, club, ocean, and more.