Derek Sarno is the co-founder of Wicked Healthy, co-author to The Wicked Healthy Cookbook and the Chef-Director of Plant Based Innovations at Tesco. He moved to the UK to pioneer and increase the Free From Animals options within Tesco and developed the new Wicked Kitchen range of ready meals, wraps, salads, sandwiches and pizzas. Here he shares his ‘wicked’ ethos, values and brand news.
“It’s Veganuary! The most exciting time of the year for plant-based resolutions and the more newcomers the better! So if you’re new to the space, welcome! We’ve been hard at work making sure there are plenty of Wicked Kitchen foods to eat – from quick grab-and-go sandwiches, wraps and hearty salads to ready meals and desserts. We have loads of Wicked recipes and videos on our website too at wickedhealthyfood.com. Veganuary’s website is also a great resource so if you haven’t signed up for their supportive emails with tips and tricks for making an easy go of it – get on that!