In January 2018, Britain’s Advertising Standards Authority (ASA) banned advertisements by online dating service eHarmony that claimed it uses a “scientifically proven matching system.”
eHarmony is perhaps the bestknown dating service claiming to mix science with seduction. According to the company’s website, its marriage profile, “developed by a team of clinical experts … is rooted in classical psychometric theory—which uses well-established standards to measure mental abilities and traits in a reliable way.”
Neil Clark Warren, the relationship expert behind eHarmony, has never published a single study on his company’s magic matching algorithm.