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Digital Subscriptions > Stuff > July 2019 > Next-gen shoe fittings\

Next-gen shoe fittings\

Snazzy creps, where can I get a pair?

From a different decade to the one you’re living in, clearly. You do realise nobody uses words like ‘snazzy’ in 2019? Anyway, however you want to describe them, what they look like isn’t the important thing here – it’s how you make sure they fit properly that’s special. According to Nike, three out of five people are wearing shoes of the wrong size. It’s not their fault, it’s just that measuring by length and width doesn’t really cut it, and never has – because they’re feet, not shelves. So Nike’s come up with a new method.

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