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Digital Subscriptions > The Artist > August 2018 > Private views

Private views


Private view’ is the name of the party a gallery throws the night before the official opening of an exhibition. That’s the custom; they invite people they think might be interested in buying some of the work, the artist and some of the artist’s friends, maybe someone from the press, and hope the general feeling of slightly drunken happiness will result in early sales. There’s an air of exclusiveness about having been invited.

My last big-selling exhibition in a West End gallery was in 2007, the people at the gallery asked me to present the work about a month before the opening of the show because, they told me, there was a hiatus while photographs were taken for the catalogue. I asked the director of the gallery about the private view. ‘We don’t have private views anymore, we get the catalogue out early,’ she said. ‘People have already bought the work by the time the show opens. So don’t worry about sending cards and so on, but have a party here if you like.’

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About The Artist

Welcome to our August issue packed with practical, how-to articles and demonstrations to help inspire and guide your drawing and painting over the summer months. Our top team of professional artists and tutors are passionate about sharing their ideas and technical skills to help you learn from their experience. The issue is brimming over with features covering all media and subject matter, including advice from Paul Riley on the advantages and benefits of using water-mixable oils and Robert Dutton on how to incorporate the use of acrylic spray paints to great effect in your mixed-media work. Watercolourists will love the different approaches and ideas shared by Vivienne Cawson (flowers), Amanda Hyatt (tonal impressions), Geoff Hunt (working en plein air), Robert Brindley (street scenes) and Julie Collins, who offers some great ideas about colours and colour combinations for painting trees. All this and more, plus look out for the 'swipe for more images' and hand logo to see even more images from our wonderful artists. And don't forget to enter the last of our summer sketching competition challenges set by Adebanji Alade, with prizes up for grabs from GreatArt!