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Digital Subscriptions > The Artist > June 19 > Newsletters and your ‘voice’

Newsletters and your ‘voice’

Mark David Hatwood stresses the importance of regular email newsletters, with tips on what to include and how to build up a mailing list

I understand we can’t all be great scribes, or we mistakenly think our lives aren’t exciting, but to others who love what we do, we are. So why not take advantage of it and use our uniqueness to enhance our art and sales?

Why do you do what you do? What inspires you? Where do you do it? Why this or that location? Why do you use that medium? What do you love about your job? These are all relevant questions that people like to have answers to. Gush about your inspiration. Talk about your influences.

Tell us about your passion. This is how you inspire and sell. Or to quote marketing consultant Simon Sinek ‘People don’t buy what you do, they buy why you do it.’

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About The Artist

Welcome to the June issue of The Artist. As we look forward to the UK summer Martin Taylor demonstrates how to paint a seasonal bluebell wood, whilst cover artist, Haidee-Jo Summers, invites us to join her in painting our gardens and focus on capturing light and colour. Learn how to control your watercolour brushwork with Hazel Soan, try sketching on the go with James Willis, bring your waves to life in your coastal scenes with Jenny Aitken, and know when and how to varnish your oil paintings with guidance from Graham Webber. Our top artist-contributors also offer advice, step-by-step demonstrations and inspirational practical features on working from different source material, painting characterful faces, how to select a core palette of colours for landscape painting, the benefits of working with water-mixable oils, the value of a positive wish list, and much more. Enter our various competitions with fantastic prizes up for grabs and understand how to use regular e-newsletters to promote your work with some great tips from our regular gallerist Mark David Hatwood. Enjoy developing your skills in all media with The Artist this month!