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Digital Subscriptions > The Hedge Fund Journal > Issue 113 - April | May 2016 > Marketing in Europe: What Are Your Choices?

Marketing in Europe: What Are Your Choices?

AIFMD is not the only option for hedge funds

The Hedge Fund Journal has gathered views from multiple sources (lawyers, other service providers, briefings and conference panels) to outline, at a high level, at least seven avenues fund managers inside and outside Europe can research when fundraising in Europe: managed accounts; exchange traded instruments; AIFMD and UCITS passports; National Private Placement Regimes; Platforms and Reverse Solicitation.

The number of routes to market is greater than is perceived by some managers, particularly US managers who sometimes think AIFMD is unavoidable.

Managed accounts

Dedicated managed accounts, i.e. for a specific investor, or ‘funds of one’, are often mentioned as an afterthought but could be the first port of call for some strategies. They can sit outside the scope of AIFMD and are particularly popular for discretionary macro, systematic macro, quantitative, CTA and managed futures type strategies, including GTAA and currency overlays. Some large investors allocate exclusively via managed accounts and others prize the transparency and control that they afford. Managed Account Platforms (MAPs) are a different type of structure however, which will usually have regulatory authorisations under AIFMD or UCITS or both, as the MAP typically houses funds for multiple investors.

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INFORMING THE HEDGE FUND COMMUNITY With access to some of the industry’s biggest names and an astute and talented group of writers and contributors, The Hedge Fund Journal has established itself as a trusted source of information on the hedge fund industry.

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