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Digital Subscriptions > The Hedge Fund Journal > Issue 116 - September 2016 > IRHalo Investor Relations Survey – 2016

IRHalo Investor Relations Survey – 2016

Are hedge funds making full use of their IR function?

KEY FINDINGS

• Investors generally find the quality of data and the detail being provided by hedge fund IR teams unsatisfactory.

• The IR function is considered critical for hedge fund managers.

• Investors feel managers should provide more peer analysis to help demonstrate where they are positioned within the industry.

• The majority of hedge fund managers lack awareness of the peers against which investors measure them.

• Updates to hedge funds’ presentations are not sufficient for investor needs. • Most investors are unsatisfied with the quality of the information on hedge fund managers’ websites – yet only a minority of hedge funds see their website as an IR tool.

• A ll responding investors regularly used hedge fund managers’ websites for information on the fund or manager.

• Investors would like to see more qualitative information on hedge funds, both within their own reports, and more widely available.

• There is a significant divide between hedge funds that regularly use their websites as an IR tool, and those who ignore its capabilities. There is little middle ground here.

• Hedge funds may not need to communicate as frequently with investors as they think they do.

• Hedge funds are interested in acquiring more automation in the CRM/reporting function, as well as developing websites to further support their IR activities.

• Service providers consider improved investor knowledge and research as the primary area where hedge funds can increase the quality of their IR function, closely followed by technology.

IRHalo carried out a survey of hedge fund managers and their investors globally in the first half of 2016. The objective was to measure overall levels of satisfaction with the investor relations process, and in particular to see how effectively fund managers were engaging investors.

Altogether, 109 investors and 126 fund managers took part in the research. The views of 12 service providers were also canvassed, which add an additional layer of objective analysis.

The IR function within hedge funds is sometimes ill-defined, frequently being taken on by personnel with other duties, and covering a multitude of roles. Only the COO function is more abused. A significant portion of the industry still seeks to struggle through with no dedicated IR staff or resources.

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