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Digital Subscriptions > The Leavers Guide > The Leavers Guide 2018 > MEDIA & PR

MEDIA & PR

WHAT DOES IT INVOLVE?

Media is a broad term, all about mass communication — in print and digital — from books and newspapers, to the radio and internet. Technology is constantly developing to allow people to absorb content in new ways. People want their information faster and in different formats, so creativity plays a huge role within this sector.

PR is all about managing the spread of information, and maintaining a positive public image, reputation and perception of an organisation or an individual by using all forms of media and communication. This involves planning, establishing good relationships with media outlets and businesses, networking, and writing press releases. Journalism skills are used to influence the way the message is published.

An apprenticeship can be a great way to get into this competitive industry, as building up a good network of contacts is often crucial to progress and open up more doors. You will gain a wide understanding of the industry while earning a wage and becoming qualified. Due to the new Trailblazer apprenticeships coming into effect during the next couple of years, new standards are being developed.

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About The Leavers Guide

The Leavers Guide 2018 is here to help you decide whether to go to university or take an alternative route. With loads of helpful tips and advice, and lots of useful information about undergraduate study and apprenticeships, you will soon feel like you're a huge step closer to figuring out which path to take next.