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Digital Subscriptions > Vegan Food & Living Magazine > Aug 2019 - get baking! > Why MEAT IS NO LONGER MANLY


Charlotte Willis explores why gender is a factor in veganism and how to stop the stereotyping

The global vegan population is predominantly female, but why is that? We certainly face some dilemmas with regard to a conflicted media portrayal of masculinity, so perhaps following a plant-based diet may offer the opportunity to break stereotypes for the better.

“Men eat meat. End of story.”

As I sit across the table from another man, on another date, at another omni-friendly restaurant, the topic of conversation slowly drifts towards an area I’d much rather not venture towards, or in fact anywhere near, on the first date. Diet. For some men I’ve spoken to, just the idea of sustaining oneself on a diet that is free from meat (let alone any and all animal products entirely) is enough to make the air go stale. It’s a thought so unimaginable, one must draw upon every line of reasoning they can to defend the medium-rare steak sat in front of them.

I’ve heard every line. My personal favourite being “God put animals on this earth for us to use, consume and eat”. Safe to say, there was no second date.

Closer to home, my brother and father were the last ones in my immediate family to transition into a vegan diet. The vast majority of my male friends scoff at the idea of being vegan, while my female friends remain curious, open-minded and generally more accepting. Each and every year, the majority of Veganuary participants are overwhelmingly female, and our social media feeds blow up with more and more influencers choosing to be a #PlantBasedWoman every day. It seems, for once, that the female population has the upper hand. We’re more inclined to actively choose a diet and lifestyle that prolongs our health, saves animals and helps restore the planet. Which begs the question, what’s to blame for this ridiculous gender gap when it comes to veganism?

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About Vegan Food & Living Magazine

Would you love to be a better vegan baker? Look no further as the August issue of Vegan Food & Living is here to help. It's packed with ideas for the perfect vegan afternoon tea from one brioche that can be made into both sweet and savoury treats to macarons, mini Swiss rolls, mini sandwiches and more. Also this issue we show you how to make your own cheese, get creative with tofu and try out raw recipes. Plus we have a selection of homemade ice creams that will mean you'll never go back to readymade once you've tried them. If that's not enough, we also share top tips for reducing your food waste, reveal how to give your diet a skin-friendly mot and check out slow living for busy people.