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Digital Subscriptions > Vegan Food & Living Magazine > Sep 2019 - Vegan Street Food > BIG NAME BRANDS MAKING BIG VEGAN BUCKS

BIG NAME BRANDS MAKING BIG VEGAN BUCKS

It may not always be morality driving the vegan explosion – Rich Hobday looks at the brands cashing in on the lifestyle

From Tesco and Greggs to Waterstones and McDonalds, it seems that an increasing number of our favourite brands are monetising the vegan movement to an unprecedented degree. The meat-free food market is worth almost £600 million in the UK, a figure that’s set to rise to nearly £700 million by 2021. Seemingly, businesses are learning that to maximise profits, they must embrace the demands of customers with an ethical inclination, with some having more staggering success than others.

Last year, the UK launched more vegan products than any other nation – with household brands and supermarkets leading the world’s drive towards a more compassionate and sustainable range of products. As such, we’ve seen an increase in the financial rewards of supplying products that cater for the biggest current growth market.

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About Vegan Food & Living Magazine

The rise in street food in the UK has been a revelation for us all, exposing us to new flavours and dishes from around the globe and thankfully there are some incredible vegan options. In the September issue of Vegan Food & Living we help you to cook up some of the best, including Gaz Oakley's 15-minute nasi goreng, which will quickly become a go-to favourite! Also this issue, we experiment with dishes from Italy and the Caribbean, whip up a selection of dishes that are ready in 30 minutes and cheaper than a takeaway, and sneak our favourite vegetables into some tasty bakes. We have part 1 of a new series starting in this issue too, called Women on the front-line of animal advocacy. This month we meet 3 inspirational characters who founded animal sanctuaries. If that's not enough, we reveal all about cruelty-free beauty, find the best eco-cities to live in around the world and find out why you need fibre in your diet and how to get enough of it.