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Digital Subscriptions > Vegan Life > May 2017 > Yes we can

Yes we can

Canned drinks are losing their bad reputation Oliver Coningham reports

For many years canned drinks have had a damaging stigma attached to them. This unshakeable mark of dishonour is often twofold and concerns both the material of the can and the contents within. Cans have long been associated with perceived cheapness. Whether artificial fizzy pop or bland and mass-produced lager. It has been difficult for the can to free itself from this feeling of inferiority. Coupled with the perception that drinks would have a slightly metallic taste to them, it hasn’t been an easy past for the humble can.

Thankfully production methods have improved considerably and consumer expectations are slowly catching up. More and more products are starting to appear in cans; from your favourite beers to a new wave of craft ciders. Cans are fashionable again and this time they have reason to be so…

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About Vegan Life

The vegan momentum keeps building. We have seen a huge increase in our numbers over the last few years, and now there are more and more plant-based projects hitting the mainstream consciousness. One of the most exciting is film Carnage by comedian Simon Amstell released earlier this spring. This excellent mockumentary (which is available on BBC iPlayer) has won acclaim from vegans and carnists alike. It is witty, intelligent and acerbic, being both informative and entertaining while never venturing into the dreaded ‘preachy’ territory. Our roving journalist (and vegan pioneer in her own right) Louise Wallis attended a special press screening with Mr Amstell himself. Her report makes for fascinating reading. Also highly visible in the mainstream are Go Vegan World posters and campaign materials. Many of you have spotted (and snapped) these images on billboards, bus shelters, newspapers and even taxis, but the biggest spot of all was at a huge international rugby match. We sat down with Go Vegan World founder Sandra Higgins to discuss how her work is changing hearts and minds. We had a very special guest come to Vegan Life HQ for a photoshoot – and you can see the results on the cover of this issue. World class athlete and vegan activist Timothy Shieff is an inspiring figure for so many in the community, so it was a privilege to chat with him for a special feature profile. There’s lots of evidence to show that more consumers (vegan and otherwise) are starting to embrace plant-based products – especially dairy alternatives like soya and almond milk. This seems to have hit a nerve with some in the dairy industry who are starting to hit back, with the National Farmers’ Union calling campaigns like the ones by Go Vegan World ‘disheartening’ for dairy farmers. We decided to dig deep into this growing tension between the dairy industry and vegans to bring you an in-depth feature. Have a great month.
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