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WAYNE BRUCE

Though Lord Browne, the former Chairman of BP, has espoused at length the notion of a ‘glass closet’ – the LGBT equivalent of the glass ceiling that impinges a woman’s progress in the workplace – there is evidence in abundance that such things are falling away. Wayne Bruce, McLaren Automotive’s Global Communications & PR Director, is a case in point. Within the supercar-manufacturing offshoot of the lauded F1 brand his sexuality is a non-issue, as he explains
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So let’s just deal with the elephant in the room (before we get to the unicorn in the room). Yes, it’s Wayne Bruce. Th e very reverse of Bruce Wayne, who is, of course, Batman. And while the gentleman before you may indeed have some heroic traits – he has a cave at McLaren HQ awash with be-winged and be-finned carbonfibre supercars that would see offany Batmobile for a start – he isn’t the cape and tights sort. Not even at the weekends.

He presents, instead, as a soft ly-spoken, dapper sort. Immaculate, crisp, even, an understated reflection of the brand essence he represents.

Those who know cars, know McLaren. And those who know McLaren understand that what began as the swashbuckling Formula One team of the late James Hunt metamorphosised into one of the most efficient, organised race-winning machines under supremo Ron Dennis. Ask those for whom it delivered titles in abundance – Ayrton Senna, Alain Prost, Niki Lauda, Mika Hakkinen and Lewis Hamilton among them. It’s a roll call of motor racing’s great and the good.

McLaren’s foray into series production road cars began in earnest just six years ago, and the progress the fledgling manufacturer with the big nameplate has made in that time is an extraordinary success story. From the Norman Foster-designed, James Bond villain lair-alike that are the McLaren Technology and Production Centres in Woking, Surrey, came some 1,600 fully-fledged supercars last year. Sales will double this year, and though they’ll eventually climb to 5,000 units annually (the tiniest of droplets in the worldwide market’s ocean), there they will be capped, to maintain both exclusivity and the hand-built nature of production.

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