Aiming to ‘explain the ideas and innovations that are changing our lives, from business to science to design, and pop to technology’ Wired UK edition needs writing that is ‘ambitious, revelatory and agenda setting’.
The basic themes for the magazine are change and the future and the aim is to identify the next big thing, whatever that may be. There is an online archive giving a good idea of the tone and style of the magazine.
When submitting, editors will be looking to see that you show passion and engagement with your topic and that you can ‘tell a fresh story vividly, accurately and tightly’ whilst also providing ‘solid evidenced data, first hand reportage, quotes that are direct and active from people significant to the story’. It is important you provide the source of all factual information and contact details of people interviewed as this will be checked as part of the editing process.