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Digital Subscriptions > Writing Magazine > June 2016 > The business of writing: Foreign export trade

The business of writing: Foreign export trade

The UK magazine market is vast, but there’s a bigger world out there. Simon Whaley investigates exporting to foreign markets

In the US, May is World Trade Month, when companies are encouraged to export their goods and services to new markets right around the globe. When it comes to the business of writing, we’re fortunate our native tongue is the official language in over sixty sovereign countries, and widely used in many others.

Key markets, like the USA, Australia, and South Africa, publish thousands of magazines in English, but some countries in other continents, such as Africa and Asia, use English as a second language, often printing magazines in their native language as well as English. There is, literally, a whole world of opportunities out there for writers, both for non-fiction and fiction, if we know where to look, and how to approach them.

Identifying markets

Finding potential markets may seem daunting at first, especially if your nearest magazine outlet is a couple of shelves at the local corner shop. The Writers’ & Artists’ Yearbook lists many UK publications, but it also identifies over 100 markets in Australia, Canada, New Zealand, South Africa and the USA. However, a similar annually updated, but more substantial, handbook exists for American markets, called Writer’s Market. Like the UK’s Writers & Artists it’s possible to purchase a subscription to their online database version, which gives access to their most up-to-date information.

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Handling heroes: Learn from the Bard New series: An insider's view of publishing Written your book? We'll help you sell it! How to: • Write better features • Sell and re-sell your writing overseas • Create a screenplay from your novel Pen pushers: Ideas and exercises to inspire your writing Star interview: Scandalous historian Halle Rubenhold WIN! A 6-day Arvon writer's retreat worth £600

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