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Digital Subscriptions > Writing Magazine > June 2017 > Building a buzz

Building a buzz

Advice on building a vibrant and lasting online sales presence from Bookollective digital marketing expert Aimee Coveney

Many authors assume that if you take a traditional publishing route you would receive a marketing service to get your book ‘out there’, so for some it is a shock when that assistance suddenly stops. Self-published authors have nearly always had to achieve this themselves or employ the help of a professional, but what works in today’s market and why? For years marketing professionals have turned their focus online to digital marketing as well as continuing traditional local and national media such as print or radio. The reason for this is the transition of where readers are finding information and the rise of ebooks. If you’re thinking of creating a strategy for your digital marketing, here are some tips on where to start and how to build long-term visibility.

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