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Digital Subscriptions > Writing Magazine > March 2016 > Writing online: Caught in the web

Writing online: Caught in the web

Lure readers into your website, and keep them there, with advice for writing compelling online copy from Tina Jackson

Digital writing skills are essential to the 21st-century writer. Think how often you use your phone, or tablet, or laptop, to look things up, read the news, find something out. Somebody wrote everything that you read.

I started as a print journalist early in the 1990s, writing features for magazines and eventually, newspapers. The internet barely existed, let alone iPhones. Everything I wrote was published in print. I’m still a journalist, and I still write for print – but more and more, I write for the web too, and the percentage of online to offline copy increases all the time. It’s the same for everyone else in the industry. You want to sell your words? Your chances of doing so are much greater digitally.

Reading online is not the same as reading in print, and writing online is not the same as writing for print. Learning how to do it isn’t rocket science, but like any commercial work, it’s about writing for the market – knowing what’s wanted, and providing it.

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Slow down! Why word counts and targets aren't always good for your writing Synopsis secrets: The single page that will sell your book Top tips for every genre:- • Crime: Perfect pacemaking • Five ways to grow creatively as a children's author • Explore the new trend for genre-blending fantasy Masterclass: Study the style and stories of Henry Fielding, James Thurber, Rudyard Kipling and Roald Dahl Star interview: Anne O'Brien, the challenger to Philippa Gregory's crown WIN! A PC worth £600

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