GAMES PUBLISHING has always been a bit of a funny business. In fact, publishing of any kind has always been a little tricky. But trickier so for games; it’s an industry which constantly flows and ebbs, rapidly responding to the expectations and requirements of its audience.
Like any other creative industry (literature, music, movies, TV et al), publishing requires two main elements: a) content and b) an audience for that content. And, as in the other creative forms, publishing is not creation; it’s facilitation. The creatives do the work and the publishers deal with the logistics, marketing and the rest.