Computer Arts | Spring 2018
THE ART OF THE BRAND
Rethinking, repositioning and redesigning brands is a staple task for many design studios. Although start-up organisations will always be a blank canvas by definition, it’s fairly rare for an agency to develop a totally new identity system for a client. As a creative exercise, rebranding poses a unique set of challenges compared to branding from scratch. This is simply because, for want of a better phrase, there is creative baggage attached – and that baggage was often the work of another agency. In this issue, we’ll explore three of the
most common strategic approaches to the rebranding process, complete with insightful advice from some of the world-class agencies that have triumphed at CA’s Brand Impact Awards in previous years.
mehr lesen
weniger lesen
Computer Arts Magazine is the perfect read for those who want to improve or enhance their various creative skills - whether as a graphic designer, illustrator or creative professional. In every issue of Computer Arts, top creatives provide you with answers to everyday problems that creative professionals face every day and give you ingenious ways to solve them. You’re sure to pick up a whole collection of techniques to improve your productivity and skills.
On top of quick shortcuts and process improvements, you’ll also receive cutting-edge guides on how to use various forms of creative software. In every issue you will get fresh guides on how to use Photoshop, Illustrator, InDesign, After Effects, Flash and more. If you’re looking to become a more versatile creative with knowledge and skills in various software then Computer Arts Magazine is here to assist.
Computer Arts Magazine has been trusted by digital designers for the last 20 years due to its ability to identify and inform it’s readers on industry news as well as creative developments and trends. All this plus a host of monthly tips and guides to develop your productivity and skills makes it’s a revered handbook for thousands of creative professionals.
A Computer Arts Magazine Digital Subscription will provide you with the following:
- Instant digital access to the magazine as soon as it drops.
- Updates on the latest industry developments and trends.
- A host of creative projects that are sure to inspire.
- Showcases of influential agencies and various creatives.
- Opinions and interviews with the world's leading designers.
- Everyday tips to help improve your productivity and efficiency.
- In-depth guides to help you master various pieces of design software.
- Available to download and read on any compatible device (eg: Tablets, phones and computers).
Sie erhalten 13 Ausgaben während eines 1-Jahres Computer Arts Zeitschriftenabonnement.
Hinweis: Die digitalen Ausgaben enthalten nicht die in den gedruckten Exemplaren enthaltenen Umschlagseiten oder Beilagen.
Artikel in dieser Ausgabe
Im Folgenden finden Sie eine Auswahl von Artikeln aus Computer Arts Spring 2018.