by Michael Eckerson
Specialty Equipment Marketing Association, or SEMA as the acronym has been branded, is the world’s largest aftermarket automotive showcase.
The SEMA Show represents the $44.6 billion automotive aftermarket. It is the only trade show that brings together every segment of the automotive industry, from hot rods and offroad, to mobile electronics and collision repair. With more than 2,400 exhibiting companies, and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut.