WORDS LAURA POTTER
Most of us have tried a diet at some point, but how many of us would say we were ‘on a diet now’? Or are we more likely to say we’re flexitarian, plant-based or we’re just eating well? There’s been a shift, and these days the idea of counting, cutting and deprivation isn’t appealing. We’re better informed, with stats about nutrition just a click away, so we’re less easily duped by marketing. It’s no surprise, then, that a late 2015 Mintel report asserted that ‘the diet industry faces downward pressure as [people] remain sceptical of the ingredients in diet-specific products and their effectiveness in managing weight.’