When it comes to cosmetics, packaging is important. Beautiful boxes, bright colours, weird-shaped bottles – they all help the customer choose the product. But all that’s about to change.
One British company is revolutionising the market. Lush is a cosmetics company with hundreds of shops around the world. They market themselves as an environmentally-friendly brand. And when it comes to packaging, they’re certainly living up to their word. They sell bars of soap loose, and put hand creams and body lotions in plain black tubs. It isn’t very glamorous but it’s very green.