Have you seen a film recently? Did any Nike trainers, bottles of Budweiser or cans of Coca Cola appear on screen? If they did, you’ve probably seen an example of product placement.
Product placement is basically a form of advertising. It’s when branded goods or services are placed in films or TV shows. Sometimes it’s hard to notice, but other times, it’s really obvious. Of course, in everyday life, we’re constantly surrounded by branded goods. And it would seem natural for an advertising poster to appear in the background of any street scene. But some film producers seem to take things to extremes.