Competitions
Double laureate in the 16th Cardiff Singer of the World competition: American mezzosoprano Jamie Barton won both the Song Prize and the main title in 2013
WARREN ORCHARD
It’s not winning that matters in the BBC Cardiff Singer of the World competition. In fact, it’s not even just taking part. The difference between this international singing contest and dozens of others like it is the fact that, with the clout of a major global media brand like the BBC behind it, the competition can give its participants worldwide exposure to a broadcast audience of hundreds of thousands, boosted to potentially millions this year because of plans to stream the event online.