Dear Agony Editor, I was recently in a conversation with some other writers who were discussing the “marketability” of their work. I smiled and nodded, but I had no idea what they were talking about. What is marketability and is it something I should be thinking about? Signed, Perplexed
Dear Perplexed,
You’re not alone in your confusion. Most writers are not marketing experts, although some writers do a great job of creating their personal brands, whether intentionally or intuitively.