Derek Sarno is the co-founder of Wicked Healthy, co-author to The Wicked Healthy Cookbook and the Chef-Director of Plant Based Innovations at Tesco. He moved to the UK to pioneer and increase the Free From Animals options within Tesco and developed the new Wicked Kitchen range of ready meals, wraps, salads, sandwiches and pizzas. Here he shares his ‘wicked’ ethos, values and brand news.
The demand for vegan food is rising so rapidly that it has become the UK’s fastest growing culinary trend of 2018 and is sure to kick off more in 2019. And rightly so because we all know it’s not a trend! Wicked are here to do our part in supporting this by creating delicious, flavourful foods – free from animals! Any reason we can find to reduce and cut out animal products from our diets is a good reason and eating more plants has never been more important, delicious and easier than now!