Reading the back labels of cosmetics and beauty products is concurrently a flashback to chemistry lessons and a source of gross confusion. Sodium this, pantothenic acid that – none of which seems to make sense. It does make one wonder what exactly you are smearing onto your skin, in a seemingly innocent act to become clean, soft and smell heavenly. And what’s with all the unnecessary packaging? Boxes concealing plastic cartons, wrappings and labels, all for 250ml of body wash. I need a simpler alternative.