We were thinking about new themes for the EME experiences and realised there was a need for a theme devoted to the trans
community. Our other shoots are open to all but we felt that a devoted shoot would give us more of an opportunity to cater to the particular requirements of trans people. Specifically, it would allow us to give a more personal and sensitive approach, with more emphasis on the concerns of the client, which is essential in an area where some clients may be new to dressing or may have anxieties about certain things. We also decided to give the experience an evening event, the dinner and cabaret, because we wanted participants to have an opportunity to really enjoy their transformation in a fun and welcoming environment.