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Digital Subscriptions > Delicious Magazine > August 2016 > Don’t ask me if I want a doughnut!

Don’t ask me if I want a doughnut!

The upselling of sweet treats has moved beyond fast-food restaurants to cafés and bookshops. Margaret Rooke ponders why this outdated sales technique is still a common cause for temptation

We’ve all been there: you’re standing in the queue in a branch of a coffee shop chain, waiting to place your order. You’ve already decided that your belly doesn’t need a slice of the lemon drizzle cake or one of those cleverly designed giant custard creams, and you ask for what you do want: an earl grey tea, perhaps, or a small white americano. Plain and simple. No frippery.

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About Delicious Magazine

The August issue of delicious. is bursting with summer goodness: find three beautiful burgers (one’s vegetarian), a dreamy menu from Provence, the best tomato recipes, favourite seaside dishes re-invented and the hottest (and coolest) puds. Dan Doherty tries out his brunch recipes, Francesco Mazzei and José Pizarro create a feast with their chef friends and Meera Sodha cooks lighter vegetarian meals. We’ve also squeezed in Allan Pickett’s duck rillettes, an array of speedy midweek meals and much more…