THE SANEVIEW
Images of protein shakes and protein bowls litter the websites of wellness bloggers, while Instagram has more than 22 million posts bearing the hashtag #protein. Manufacturers are even adding more of this macronutrient to naturally protein-rich foods such as cheese, as if it were a magic elixir. It’s an extraordinary mania, fuelled by headlines and internet articles claiming high-protein diets aid weight loss, help create muscle bulk and are better for us than standard eating plans. And with food manufacturers cashing in on the trend, it’s difficult to make informed decisions about how much is best.
WHAT IS PROTEIN?