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Avanti

The Studebaker

“America’s only fourpassenger highperformance personal car.”

Studebaker

Vice President of the Southern California Avanti Owners Association, David Neel’s ‘64 Avanti
Photos by Engaged Media staff

Studebaker marketed the Avanti as “America’s only four-passenger high-performance personal car.” Everything about this coupe was meant to scream “modern!”, from the aircraft-inspired dials to the name, which comes from the Italian word meaning forward, a number of innovations in the Avanti are still featured in cars today.

THE BEGINNING:

The Avanti was the brainchild of Sherwood Egbert, president of Studebaker. Designed by prolific industrial designer Raymond Loewy, a Franco–American designer who achieved fame for the multitude of design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its October 1949 cover.

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About Drive

Drive July 2019, Get to Know : AVANTI, Orange Plaza Car Show, Bonus Coverage : Portland Roadster Show, And More.....