PROJECT INSIGHT
Matters of the heart
A shot from the final execution. A beating heart, illuminated by a constant light prism and set within an enchanting chamber
New s and view s from around the international CG community
Absolute were one of three vital organs for the Lionsgate+ rebrand campaign treaming ser vice Starzplay is no longer, instead rebranded as Lionsgate+. The overhaul was celebrated through a 60 -second film, titled after the tagline ‘It lives on Lionsgate+’ used in the new ad campaign, and sees cast members fuelled by the shock, humour and suspense on offer.
The physical reactions of each of these emotions ig nites three bodily organs: the brain, the intestines, and the heart. Each is perceived through other-worldly visuals in a collaboration bet ween a trio of VFX powerhouses in Untold St udios, Fut ureDeluxe and Absolute. Each desig ned a st ylised aesthetic of their organ, and it was matters of the heart for Absolute.