TRAVELLING LIGHT
EXACTLY three years ago,
Time Out
, the definitive listings magazine founded by hippy entrepreneur Tony Elliott, binned its original London print product in favour of online-only iterations, accompanied by physical “markets” in various cities around the world which worked with local businesses to flog their food, drink and entertainment offerings to tourists and locals in a single venue so they don’t even have to go out looking for them. The following year, editorial staff in London and New York were told they should no longer publish negative reviews of anything, because they threatened the “brandsafe environment” which allow the company to offer “bespoke 360-degree multichannel advertising solutions” to clients who, understandably, prefer their products to be raved about (Eye 1599).