TIKTOK TRUTHS
Flood test
Skin flooding is a social media trend on the rise, and you might see clients asking about it in salon soon – Ellen Cummings asks the experts how it works and who it can benefit
Al though the concept is nothing new to beauty therapists, skin flooding is gaining popularity among consumers on TikTok, with 12.7k views and rising. It essentially involves layering multiple skincare products onto damp skin to lock in moisture and help skin appear smoother and softer.
Dr Charlotte Woodward, co-founder of River Aesthetics clinics and new brand Skin Bureaux, says, “It’s the latest buzzword but simply involves layering serums and creams to ‘flood’ the skin with hydration, increase the efficacy and absorption of products, and protect the skin barrier. Flooding works to prevent moisture from evaporating (known as TEWL or transepidermal water loss), making sure skin feels comfortable and hydrated,” she adds.