PRO THOUGHTS
The show must go on
Matthew Martin, MD of Immersive Studios, on what you need to know before you hold a virtual event
Well here we are in 2021 and it’s straight back into national lockdown – at least here in the UK. Once again, any social or business event is possible only through digital technology – but while this is undeniably frustrating for so many, we’ve learned a thing or two over the past year when it comes to hosting virtual events. So we’ve pulled together some top tips you should know before entering the digital event arena…
START PLANNING SOONER RATHER THAN LATER
Firstly, you need to make sure you’re fully prepared. The processes involved in creating a virtual event, whether that’s a web platform, a fully immersive VR experience, mobile app or video stream, differ significantly from hosting a physical event. Longer lead times, testing rounds and tech reliability are all challenges you might find yourself up against. So if you’re looking to create something bespoke and technologically impressive, it’s best to start your research and planning long before the event is due to be held so you’ve got enough time to develop, build and test.