CINEMA 4D

Rob Redman shares his tips for a more efficient mograph workflow

CROSS GENRES Motion graphics tools can be applied in many different ways, so use them for visual effects, modelling and anything you can think of

AUTHOR

Rob Redman Rob is the Editor of 3D World & ImagineFX magazines, as well as a 3D artist and photographer working across print and TV. pariahstudios.co.uk

Motion graphics used to be a simple affair. Maybe a bouncing logo or some text flying in as a lower third, but these days motion graphics can be complex and sophisticated, in production and result. Here are a few tips to help you become more efficient and hopefully increase your creative output.

Whether you use motion graphics for some slick TV advertising spots or to craft dynamic print ad campaign art the tools are the same, but don’t feel left out if you are more into modelling or visual effects. Many of the mograph tools are perfect for visual effects too, and can save a lot of time and keep you working procedurally, which is often a good thing.

The same can be said in reverse. Don’t feel limited to motion graphics tools when doing a simple logo animation. Make use of everything modern software has to offer, from projection mapping, to particle systems and rigging tools. The boundaries between genres and toolsets are now more blurred than ever. The rise of more sophisticated software and the demands of creative directors have meant many 3D artists now find themselves working in multiple fields.