PRO THOUGHTS
AR garments are the solution to the fast-fashion problem
Artist and public speaker Doddz discusses the problem of overproduction in the fashion industry and how AR garments can help reduce waste
Using light estimation, Doddz’s app is able to understand the natural environment around the user, and can then cast similar shadows onto the clothing to give the most realistic view possible
U
sing Augmented Reality technologies as a tool to support the digitalisation of fashion, my aim is to disrupt fashion retail management
with an AR mobile app.
As a game-changer in the world of augmented reality spanning fashion, filters and the art world, I began my journey as one of the first viral street artists which has led me to being currently managed by Banksy’s team. In the span of a few years I now count Drake, Doja Cat, Adidas, Amazon, Facebook, Coachella, Dior and more as clients.