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Digital Subscriptions > Ad Astra > 2019 - 2 > One Giant, 50-Year Leap:

One Giant, 50-Year Leap:

Imagine an organization with a name recognized in every country in the world, whose every move was watched by hundreds of millions of people, and whose successes fulfilled the dreams of a nation and inspired awe and admiration around the world. This was NASA in the 1960s. How can the space agency revive it’s “brand” in the 21st century?
Girl reading a newspaper detailing the events of Apollo 11.
Wikipedia

HOW APOLLO’S STORY CAN HELP FIX NASA’S CURRENT BRAND PROBLEM

A large crowd assembles in New York’s Central Park to watch the Apollo 11 Moonwalk.
Associated Press

I was five years old when Neil Armstrong and Buzz Aldrin became the first men to land on the Moon during the flight of Apollo 11. Like many people, I watched the event on a black and white television, and then went outside to look up at the Moon, knowing that people were exploring its forbidding terrain. For the millions of children across the globe who were inspired by that occurrence, this was a defining brand moment for NASA.

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