THE FUTURE PROOF CLINIC: MARKETING INNOVATIONS EVERY CLINIC NEEDS TO KNOW
Joel Stone, best-selling author and founder of international marketing agency Codebreak, shares insights on the future of aesthetics marketing and explores the differences between the clinics that thrive and those that survive.
The aesthetics industry is evolving at breakneck speed. In the past, a clinic could rely on word of mouth, a few glossy ads and the occasional social post.
Today, the clinics that thrive are those that have fundamentally reimagined how they attract, convert and retain clients in a digital-first world.
Having worked with leading clinics across the UK and internationally, I’ve seen firsthand what separates the market leaders from those who are simply surviving.