EMOTIONAL INTELLIGENCE
The ROI OF EMOTIONAL INTELLIGENCE: HOW SOFT SKILLS INCREASE REVENUE
Dr Amber Qureshi explores the importance of emotional intelligence in aesthetic medicine and how it could become one of your biggest revenue drivers…
"People remember how you make them feel, not just how you make them look"
(adapted from a quote attributed to Maya Angelou)
Aesthetic clinics and med spas are beautiful spaces. Each has its own unique offering and expertise, and they vie with each other by investing in the latest techniques and the best tech to gain a competitive advantage. Conversely, there is one area, often overlooked, which yields an incredible return on investment.
Soft skills, or, for the purpose of this article, emotional intelligence, is the biggest revenue driver, but most don’t see it. Mistakenly, it is generally assumed that emotional intelligence equates to a ‘nice’ person. However, unless it is serving you well, you and your clinic are missing out in ways you cannot even imagine.
WHAT IS EMOTIONAL INTELLIGENCE?
Emotional intelligence is the ability to identify, evaluate, control and express emotions in oneself and to manage relationships with others. Emotional intelligence is often considered a fundamental ‘soft’ skill, although many (myself included) argue it is a critical skill and not a soft skill at all.