The organiser of The Art & Antiques Fair Olympia has revamped its look, dates and marketing strategy for this year’s summer edition in a move to distinguish it from the simultaneous Conde Nast House & Garden Festival.
Both are organised by Clarion Events, take place in West Kensington’s Olympia London and ticket holders to either event have access to both.
However, this year’s direction is a step away from the 2018 strategy, which positioned the antiques event under the umbrella of the larger festival. The two will no longer share an entrance (though are joined inside) and will continue to have distinct opening and closing times.