Words Joseph Kocharian
Embrace the spirit of Pride with Diesel’s new unisex 20-piece capsule collection, which reinforces the brand’s commitment to supporting freedom of expression in the LGBTQ community and beyond. The simple but bold designs, on items ranging from tees, shorts and bodysuits, to hats, socks and underwear, incorporate rainbow motifs and reimagine Diesel’s “For Successful Living” design, replacing it with the word “Pride.” The Pride movement was kickstarted in 1969 at the Stonewall Inn riots — 50 years ago in June — and sales of the collection will raise money for both the OTB Foundation and the Stonewall Inn Gives Back Initiative to support LGBTQ communities worldwide.
Available now in store and online at diesel.com