If ever there was proof that there’s an abundance of kindness in the world, it radiates from this clothing brand. Set up by two friends, Lucie and Charlie, The Kindness Co-op promote positivity and encourage its customers, especially children, to be nice to one another through inspirational clothing and accessories. Not only are their items organic, ethically-sourced and wrapped in recyclable packaging, the brand also donate a portion of their profits to the wonderful charity, YoungMinds (youngminds.org.uk). We caught up with the duo to find out more.
The Kindness Co-op is all about inclusivity, positivity and, obviously, kindness. For us, doing good is all about being kind to yourself, each other and the planet, as well as raising money for charity. With this in mind, we decided to design and produce our own products centred around the concept of kindness. We’ve both had to deal with life-changing illnesses – one of us physically one mentally – and during those times we both felt we were shown such kindness that we felt inspired to pass it on. We wanted a brand that had a positive meaning behind it, as well an altruistic aspect to it. This was never about making a quick buck, it was about doing something meaningful and fulfilling.