It’s not uncommon for people to use the internet as a means of painting a modified version of themselves onto a blank canvas. It would be unnatural to choose the least attractive photographs of yourself to show off your physical appeal on a dating app, wouldn’t it? However, it seems that it may be more than our looks that we’re bluffing about, and Tinder users may not be alone in their efforts to polish their public persona.
It’s apparent that hundreds of corporations across the globe are clocking on to the fact that it’s not trend-worthy to trash the planet. The question is: are they genuinely dedicated to sustainability, or are they projecting an ethical image of themselves onto the green screen of a manipulative marketing campaign?