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FREE NOW – a new era

Eckart Diepenhorst, CEO of FREE NOW

Since the last edition of Cities Today a lot has been happening at FREE NOW. Perhaps you have noticed a small change? In early July, mytaxi, rebranded to FREE NOW. We have not only changed our branding, but are also establishing ourselves as a broader mobility provider, and will be adding more mobility options to the app. We recognise that increasingly, people want more choice and access to multiple ways of getting around the city with just a couple of taps. Whether it’s by taxi, cab-sharing, car or e-scooters, we know that for different trips, you need different mobility options.

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Turning a corner How Lisbon is reshaping its mobility landscape