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How effective traffic management solves the challenges of urban mobility

Gerd Gröbminger, VP Sales EMENA, Kapsch TrafficCom

Buzzwords like ‘urbanisation’, ‘total gridlock’ and ‘car-free cities’ dominate discussions on urban mobility. Towns and cities are facing traffic-related challenges, from improving safety, to addressing mobility-related emissions and reversing levels of congestion. Confronted with significant pressure from the public, authorities and governments are required to act. Yet today, cities choose to target environmental emissions and individual traffic reductions in their masterplans, rather than implement sustainable improvements for traffic management. So, what steps need to be taken?

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