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Digital Subscriptions > Cities Today > June 2019 > City life reimagined

City life reimagined

Hripsime Matevosyan, Founder and CEO of Swiftera, presenting her company during URBAN-X Demo Day 03

Cities play a central role in innovation and creation of economic opportunity. And since the early days of human civilisation, cities have depended on technology to improve quality of life. That’s one of the core principles behind URBAN-X, the urbantech start-up accelerator built by MINI and Urban Us.

Each new advance–from Roman aqueducts to Manhattan’s electrical grid–solved problems from a previous generation and created huge opportunities for the next. For eons, the often brutal challenges of urban life turned cities into crucibles of innovation, culture, economic vibrancy, and creativity.

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