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Digital Subscriptions > Curve > SPRING 2019 > Rainbow Rebel

Rainbow Rebel

Inside the world of Nats Getty’s lifestyle brand, Strike Oil.
Photos: Stephanie Saias Hair + makeup: Hilary Montez

”I don’t just want to make something swaggy. I want it to do good.” —Nats Getty

This past winter, in the Strike Oil studio in Culver City, we caught up with Nats Getty for an exclusive preview of her new artistic lifestyle brand, modeled by Nats, 25, and her iancée, Gigi Gorgeous. While sipping on LGBT-brand Equality Vodka Moscow Mules (Gigi), and a few beers (Nats), to a soundtrack of Ariana Grande, Justin Bieber, and Blink 182, Nats explained the motivation behind her Strike Oil brand and treated us to a display of her unique bespoke clothing. Taking designer pieces, Nats repurposes them with print, paint and appliqué, creating one-off signature pieces that embody her rebel-with-acause spirit.

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About Curve

One of the most direct ways to be authentic is to demand visibility, and one of the most immediate ways to achieve that is through personal style. Fashion is an increasingly important form of expression for queer women. Recently, Nats Getty, a high-profile artist and LGBTQ rights activist—and the out-and-proud heir to the Getty fortune—launched her own label, Strike Oil. When I met Nats in New York she told me the motto of the label was Rise Early, Work Hard, Strike Oil. It’s a saying from the man who built the Getty empire, but Nats has repurposed it as a mantra for what she refers to as “the differents”—those of us who never truly fit in. Resourcefulness is, no doubt, a road to reward, but for Nats, and for so many of us, our sense of personal advancement is tied to the broader LGBTQ community. Strike Oil, with its colorful, street-inspired designs, channels Nat’s rebelliousness to help build a platform for LGBTQ individuals and to send a message to us to wear our identities proudly. So this spring, I hope you go out there and “strike oil” in whatever aspect of your life needs it the most..