Every pop song needs a good intro and in 2007, Britney Spears delivered one that became instantly infamous – “It’s Britney, bitch”. The opening salvo for her fifth album, Blackout, it would change her sound forever.
Of course in 2007 “It’s Britney, bitch” wasn’t the only thing Spears was infamous for. She was going through turbulent times in her personal life: rehab visits, shaving her head and attacking a paparazzo’s car with an umbrella (both on the same night) were just some of her highly documented woes. It was a cry for help from one of the world’s biggest stars as the deterioration in her mental health played out via the tabloid magazines and gossip blogs that had begun to take over the celebrity news cycle.