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Digital Subscriptions > Guitar Magazine > Feb 2019 > ML1 CAP10


YouTube personality and musical instrument retailer Lee Anderton has a new Chapman signature model, inspired by the modded 1986 Stratocaster that’s his go-to guitar. Will you hit ‘like’?


Once upon a time, signature guitars were reserved for players who found fame via the live stage and recording studio, but YouTube has disrupted that paradigm and made household names of vloggers, some of whom now boast bigger audiences than the rockstars that inspired them. Head honcho of Andertons Music in Guildford, UK, Lee Anderton is also the face of the brand’s hugely popular YouTube channel and thousands of guitars pass through his hands each year, so he’s undoubtedly in a position to offer a worthy contribution when it comes to guitar design.

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